Justin Timberlake following the masses?

Don't quite know how I feel about this yet. I always like Justin Timberlake for not only his looks, but his seemingly creative talents as well. It doesn't seem to be getting good feed-back, but it definitely fits in line with the majority of liquor/alcohol marketing. I would have like to see him to something a little different from the norm. Sure you can say a sex-driven spot from a woman's point of view is different, but is it really? We do need more artist branching out and using their talents in various areas, but this just furthers frustration and doubt on behalf of the consumer. Good try though Justin- you still have my favor, so let's see what's next.