Milk isn't just milk. I totally agree that you can't just go in the grocery store and pick out any old milk carton/brand and be satisfied. I'm a fan of organic milk that you have to get at a Whole Foods or Central Market. Yes, it makes me feel healthier and like I'm indirectly saving the planet.
At least the minds behind this merger had the right Idea and let customers change that not much has changed....
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