Now this is what I call intense!!!

Horizontal- Nike constantly uses clips and videos from sporting events to produce ads that inspire. This advertisement is simply a bunch of clips that could have been used in any one of Nike's previous ads. Connections to other Nike (or even Reebok) commercials can be made. Nike has used famous athletes, such as Michael Jordan to create other ad spots- he is also featured in this ad with his father after he the Bulls won in 1991.

Vertical- Within the clips shown in the ad, there are many of popular culture events, such as the first man on the moon, riots, championship events, and various other real life events. Without prior knowledge of the event the commercial would not have as great of an impact. There are many events that I did not recognize, but because there were some that I did I am able to connect with the commercial. The ad moves through many genres, but concentrates predominantly on sports.

Tertiary- There are many public messages that Nike is sending throughout this ad. It sends a strong overall mesaage about war/peace/and soldiers fighting. Furthermore, it evaluates popular events in history that made people stop, stare, and admire someone for something. It evaluates not only what it means to be American, but to be a world citizen as well.